Today is Giving Tuesday.
And we'd like give back to our friends at World Bicycle Relief UK.
At the start of each year, M1LE partners with a charity to raise awareness of the good work they do, supporting their fundraising efforts through activities on our channels.
Previously we worked with The New Normal to promote the benefits cycling can have on mental wellbeing, with many of you sharing your own stories from the saddle.
This coming year, we'll be fundraising for World Bicycle Relief UK – an international, non-profit organisation that specialises in large-scale, comprehensive bicycle distribution programmes to aid poverty relief in rural regions around the world.
World Bicycle Relief empowers people and communities through life-changing bicycles. The charity mobilises communities and empowers students, healthcare workers, and entrepreneurs with specially-designed, locally assembled, rugged bicycles. With reliable, sustainable transportation, people are empowered with more choices and opportunities, allowing them to transform their lives.
You may have noticed that at checkout we invite you to spare a few extra £ to donate to one of three charities. World Bicycle Relief UK is already listed and will continue to be.
In each order we'll be distributing a flyer which has a QR code you scan – this will direct you straight to our fundraising page. There are no fees to donate via this option, so please consider donating this way if you can.
We'll also have a limited edition T-shirt for sale from January, with 100% of profits from the sale going straight to World Bicycle Relief UK. Watch this space!