The average clothing consumer in the UK contributes up to 70kg of fabric waste each year. As a result of fast fashion culture, the speed at which we go through clothes has become mystifying and unsustainable. In the UK alone, £140m worth of clothing goes to landfill every year. We need to change this.
At M1LE we advocate for a more conscious consumerism, and believe that every small change has an impact. Transparency at all points is important to us, and means a M1LE customer knows exactly what kind of company they’re buying from.
We’ve been developing a product line that aims to address the issues associated with fast fashion and peak consumerism, by creating a simple ‘all day, everyday’ item that can be worn across multiple scenarios.
For our first collection, we've focused on three core actions we can implement to directly improve our impact on the environment.
1. Long-lasting designs
Our trousers are season-less, classically designed, and hard-wearing.
M1LE collections will always be multi-purpose, multi-functional and adaptable – and remain longer-lasting than high street alternatives (many of which are replaced every 4 to 6 months).
2. Repurposing previous collections is a part of our goal to become carbon neutral
We encourage all customers to send their trousers back to us when they are no longer wanted so that we can repurpose the materials – building a circular and carbon neutral product with multiple after-lives.
To find out more, click here.
3. Confronting our carbon footprint and improving our supply chain
This year, we're aiming to move the bulk of our supply chain to the United Kingdom and Western Europe to keep our carbon emissions as low as possible.
We also work with Ecologi to offset each element of our current supply chain.
We've planted 250 trees to offset our first collection. Check our digital forest out here.
Have a suggestion for us or would like to know more? Drop us an email here.